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It all started
with a book...


In 1991 Realization’s founder Sanjeev Gupta was working at Xerox in its manufacturing headquarters in Webster, NY. His role was Manager,
Supply-Demand Management System.

Sanjeev had found his way to The Goal, written by Israeli physicist, Eliyahu Goldratt. The story (this was a business book written as a novel) follows the manager of a failing manufacturing plant who has three months to turn things around or the plant will close.

The ideas were revolutionary, and The Goal became a global phenomenon.

Sanjeev would soon relocate from Webster to a Xerox plant in El Segundo, CA. The California facility was one of the perennial bottlenecks at Xerox. And it was there that Sanjeev would take the best ideas from The Goal, the theory of constraints in particular, and patch together some 
software and just like a character in the book, turn the Xerox plant around.

What he learned and applied then holds sway even today.

  • The purpose of scheduling is not to keep everyone 100% busy, but to maximize collective output. Get the products out the door.
  • Output is governed by the most constraining resource, so schedule everything around that.
  • Leave room in the schedules for Murphy’s Law. Not doing so causes unnecessary firefighting and wastage.

The formation of Realization Technologies was still in the future but here is a system alert—a great plot twist is coming. Sanjeev left Xerox in 1993 to form his own company, Thru-Put Technologies. Based on Goldratt’s ideas, Sanjeev Gupta and his co-founders and software architects Pratik Jain and Ravi Shankar, would launch a new application, Resonance. Goldratt’s ideas—and the theory of constraints—were headed to the enterprise software market.

It’s 1995,
in Phoenix,


Left: Eli Goldratt, Author of
The Goal and inventor of the Theory of Constraints.

Right: Dr. Goldratt at a dinner with Sanjeev and colleagues. Sanjeev and his team developed software to bring the power of Critical Chain scheduling to projects

The location is an industry conference in Phoenix, Arizona. Eliyahu Goldratt was coming, as was Sanjeev Gupta. By the time Dr. Goldratt arrived in Phoenix, he’d already learned that an American company, Thru-Put Technologies, had written a software product based on his theory of constraints. Fate stepped in and the two men met almost immediately on the bus from the airport. The conversation began and the Theory of Constraints met the theory of fortuitous meetings.


Critical Chain,
a novel.

In 1997, Eliyahu Goldratt wrote another business book as a novel, Critical Chain. He sent the galleys
to Sanjeev and they discussed how to write a software application that could bring the ideas in the 
book alive. After the book was published Dr. Goldratt soon had an Israeli aerospace defense company
knocking on his door to streamline their projects. They needed software to implement the ideas in
Critical Chain.

Dr. Goldratt called Sanjeev. Based on Critical Chain, a new project scheduling software that could 
handle multiple projects was born. It was called Concerto.

Critical Chain
& the Web

In 1999, Thru-Put was acquired. In its wake came Realization Technologies. Momentum gathered as 
several important developments came together. Dr. Goldratt’s Critical Chain had provided a new way 
to plan and schedule projects. Web technology came into its own, making web-based software 
applications possible. Between Eli Goldratt’s algorithms, the web, and Sanjeev’s multi-project 
experience from Thru-Put, everything was about to change.

In 1999, Realization became the first company in the world to introduce multi-project, web-based 
software to the world of projects. For the first time, an entire organization could work from a shared 
schedule in real time.

The world
took notice


Click below to view our
extensive list of patents

View Patents

Realization was soon working with the US Navy, Medtronic, Seagate, Lucent Technologies, and the US Air Force, among other prestigious clients around the world who began to see significant savings in time and money. Which led to more clients and more projects.


Realization Technologies — along with its clients — has been recognized many times over for their work and won multiple awards. The Shingo Gold was awarded to Realization three times. The company won the US Air Force Chief of Staff Team Excellence Award. And the Franz Edelman Award in 2006. The US Patent Office has awarded Realization nearly a dozen patents.


In 2016, Sanjeev Gupta was honored with a Lifetime Achievement Award by the Theory of Constraints International Certification Organization. (TOCICO)



Realization now has customers in the US, Europe, India, South Africa and Australia. An effort to leverage AI in project planning and scheduling is in its nascent stage. The company is using AI to analyze data, but it’s not yet part of the software. AI isn’t possible in project management software without automated planning. The only product on the market that meets that criteria is the SMART Project Delivery System, developed by Realization Technologies. Stay tuned.

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